Marketing Strategy and Tactics

A successful launch, be it company, product or execution of key initiatives, starts with a successful strategy.  We begin each engagement with clear objectives and desired outcomes.  For our start-up clients, it is often a need to acquire a critical round of funding, which requires proven customer engagement and traction.  While other clients have marketing expertise and really just need an extra set of brain cells and hands to execute on key initiatives.

We are that critical other resource that will tackle specific projects or develop a campaign to amplify your message and tells the world why you exist.  If you need funding, we’ll focus on your value proposition, addressable market, your ability to defend your IP and of course your ability to deliver a significant return on investment.  If you are ready to get to market, we will focus on your customers, partners and leveraging traditional and digital marketing channels to drive customer engagement and revenue. We love the energy in these engagements and we don’t just come in and provide services, we join in the investment with our “skin-in-the-game” approach.

What our clients value most is that we are not just strategists talking about what they should do.  We do it! 

The areas we can support include:

• Company Launches
• Product Launches
• Website builds and management
• eCommerce sites
• Social Media
• Video creation
• Event Management
• Messaging
• Media and Influencer strategy and engagement
• Content Creation
• Demand creation
• Lead generation
• Investor Decks